max
Sílvia Pinho
Social media marketing & UGC content for FUN brands!
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Gamifying client reports with AI ✨
As a social media marketer, I spend hours every month translating data into "pretty" reports, only for them to get buried in a client’s inbox. And if the client doesn't see the data, they don't see the value I'm bringing to the table.
So I decided to use Morphic to turn dry Instagram analytics into a "Spotify Wrapped" style arcade experience. By gamifying the reporting process, I’m not just saving time - I’m increasing client engagement and proving ROI in a way they actually enjoy watching.
The workflow:
🕹️ Step 1: you upload raw Instagram screenshots and Morphic extracts the data into a table, ready for human revision
🕹️ Step 2: after you give it the green light on the data, it'll run a custom equation I built to calculate the MVP (Most Valuable Post), based on weighing high-value actions like shares (10x) and saves (7x) over vanity metrics like likes
🕹️ Step 3: to get the best video results, Morphic starts by generating images of each slide, both with the given data, and some "zero-ed out" copies - this allows the AI to animate the data much more accurately
🕹️ Step 4: after you approve the images, it'll put it together into 5 separate animations, as you can see in the example below
...et voilá! You got yourself something that took you way less time and is much more engaging - both for you AND the client!
Try it out for yourself: https://www.morphic.com/en/workflows/019da770-f36c-746b-af65-e446bcfa3ef9/instagram-analytics-arcade-slides
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This has always been the hill I'll die on: social media is meant to be fun - nobody opens Instagram hoping to see a boring, static product shot.
We’re constantly drowning in a "sea of sameness." Brands have these beautiful, clean studio photos for their websites - which is exactly where they belong - but when they drop those same "perfect" photos onto social, it’s a waste of time. It’s boring, it’s ignored, and it offers zero ROI.
That’s why I built the Product Gamifier.
The idea is simple: take those existing studio assets you already have and turn them into 18 high-energy pieces of content (9 graphics and 9 short video clips) in one click.
I designed this for two types of people: the brand owner who has big dreams but a small budget, and the freelancer who wants to serve smaller clients without burning out.
I burned through 11,000 credits perfecting these prompts to make sure they respect the base product while adding that fun video game vibe.
You can see exactly how it works (and watch me freak out over a pixelated Game Boy) in the walkthrough below 👇
and of course, you can try the Product Gamifier for yourself: https://app.flora.ai/techniques/product-gamifier
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final look before I submit the final version tomorrow!!!
(as always, super excited for this one)
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Update: I've made some changes to the individual prompts to give it a more unified look and make it easier to replicate across products - here's another sneak peek 👀
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Meet AURIC: turning anxious thoughts into 3D art
As a former art student living with anxiety, I’ve always found traditional journaling a bit daunting. So I wanted to build a sanctuary for the "thought dump" - a place where you can clear your mind and never look back.
AURIC is built 100% in Omma by Spline, and it doesn't just prompt you to write - it turns it into a unique, abstract watercolor relic.
Some of its key features include:
The "focus" UI: the interface provides daily prompts (with a re-roll feature), and when you start typing, the UI subtly fades away, leaving you alone with your thoughts.
The emotion assessment: once submitted, the app pulls the emotional tone and themes from your text to generate a specific watercolor palette.
The release: this isn't a database; it’s a release - once you hit submit, you cannot go back to read the full entry ever again - you are left with the art as a visual memory that represents your past without letting it define your future.
Interactiveness: using Omma’s 3D states, users can zoom into the abstract artwork and discover new things as they dive deeper - first, you'll see the individual characters you typed, and if you lean in closer, you’ll find a few fleeting words - the only fragments of the memory you get to keep.
Try it for yourself: https://omma.build/bjcj05wy69s
PS: I need your help! I recently evolved the final artwork from a structured geometric look to this abstract watercolor style. But which one do you like the best? Check the video for the comparison and let me know in the comments!
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day 2 of building this thing - here's another sneak peek!
reminder that it's a journaling app 😉
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Say hello to Pitching Pat, and goodbye to wasting hours each day applying to jobs! 🤩
Every freelancer faces the same thing: when you’re fully booked, you don’t have time to pitch - and when your projects end, you’re left with an empty pipeline and a "cold start" problem.
Pitching is the most critical part of freelancing, yet it’s often the first thing to be neglected 😬
The solution: Pitching Pat - a Notion Custom Agent designed to turn that pitching grind into a quick, seamless process.
How it works:
The freelance brain 🧠: a centralized "source of truth" where the user inputs their services, portfolio, ideal clients, and unique brand voice.
The leads database: you drop in the job descriptions (via the save to Notion extension, or manually).
Pitching Pat: she cross-references the job against its brain to rate the job fit from 1-10, and if it scores 5+, she drafts a pitch that sounds exactly like you ✨
Impact: saves freelancers several hours a week by removing the "blank page" friction of filtering through and applying to jobs.
Reliability: by grounding the Agent in a specific "brain" page, it eliminates AI hallucinations and ensures every pitch is backed by REAL portfolio results ✅
Craft: designed for a "low-friction" setup - no complex third-party automations required - it’s a self-contained Notion ecosystem.
Durability: whether you’re a video editor today or a copywriter tomorrow, you simply update the "brain" page and the system evolves with your business 🙌
PS: the agent hasn't been approved yet, been going back and forth with Notion on some details, and currently waiting their response, but this is the link: https://www.notion.so/agent/331eb5f7-8d81-80ce-8157-009266613a90
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If you speak Portuguese and you're watching this - OLÁ!
I did two ads for Barkibu last year, when my dog was just a tiny little biting puppy. It's always so heartwarming to look back at these images and see how much she's grown <3
Anyway, as you can tell, these were recorded in Portuguese, which is actually my native language, although most of my content and work that I do ends up being in English.
And while these ads took FOREVER to film because my dog was constantly either running away or trying to chew through my hoodie to grab the snacks that I had grabbed to bribe her with, I definitely had a lot of fun!
If there are any pet brands out there in need of content - I have 3 cats, 1 (grown) puppy, and 5 goats, so hit me up 😊
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Sidekit: The Ultimate Freelancer Sidekick
The Vision: Freelancing shouldn't be a solo journey. I built Sidekit as a community-driven platform where independent workers connect, share resources, and level up together.
Design (Powered by Mobbin): I used Mobbin to study top-tier information architecture, ensuring Sidekit feels professional yet intimate.
Aesthetics: I drew from OrbSocial and PillowTalk for a sophisticated "Dark Mode" that reduces visual noise and encourages deep work.
Dashboard: Inspired by Numo, I built a minimal checklist dashboard. I kept it distraction-free and added an XP reward system to gamify daily freelance tasks.
Onboarding: I adapted PillowTalk’s "Start Here" flow into a guided welcome experience, ensuring new members feel supported the moment they join.
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I persent to you...Sidekit ⭐️
(thanks for everyone that voted on the name btw!)
A community app for freelancers to level-up together by sharing rates, giving and requesting feedback on profiles and pitches and more. Because if there's one thing I've learned over the past 13 years as a freelancer it's that there's a lot we can learn from eachother.
I am once again super excited about this project, and I truly hope this is one that doesn't stay in the vault, because I'd love to continue developing it.
https://thesilviapinho-77109.bubbleapps.io/version-test/api/1.1/mobile/preview?debug_mode=true&preview_view=Home
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This is another one from the vault that I had a ton of fun putting together.
I've always been a sucker for editing something to the beat of a song, and while I cannot take credit for the shoot - that was the client's doing, and honestly, what a great job they did! - I did have a blast making it into something that's, in my opinion, engaging and fun, just like I aim to do with every single project I take on.
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From the vault: Logo Animation I did for a client using Procreate ✨
Back in 2015, I did an After Effects animation course, and honestly, it's not that I cannot use it; it's just too complex for my liking.
& since animation isn't my main thing, I honestly prefer doing small little animations in things like Procreate, which I used in this case to animate this logo for a client.
It's very short, very quick, and I truly enjoyed the result and believe the client did too (this was quqite a while ago, so I don't fully remember, but one thing you must know about me is I never leave a client without a happy ending!)
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I've had a TON of fun working on this one!!
I've been seeing a lot of nostalgia core content, which, as you can tell, truly inspired the design for this video.
I ended up building a quick autobiographical video about myself and my life as a freelancer using the visual style of Windows 98, which is probably the first one I used when I was a kid.
The result? Well, you can see it for yourself.
I used @Kittl (obviously) for the main design/video generation + @CapCut for putting it all together with captions and the voiceover + SFX.
Here's the original file: https://app.kittl.com/project/cmmm80uiu0to00i8oamskywz8
What do you think?
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HeyGen Academy 101 course video
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How Marouane Zouzhi uses Runway and Contra for AI filmmaking | …
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Podcast Video Editing and Repurposing
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UGC Content Creation for Kite.ai
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it's not perfect, but my idea is taking shape!
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I'm loving my idea for the #kittlchallenge !!! Sneak peek:
(tomorrow we do video!)
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I don't know what it is about this video, it's not even that special, but it just warms my heart for some reason 😍
May be the sun, may be my little fur babies, but I had a great time putting this video together, and I just wanted to share it with you all.
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Introducing Freelancer Quest 👾
Most freelancers are Level 99 at their craft but feel stuck at Level 1 when pitching themselves.
So for this Figma Makeathon, I wanted to build something to help with that - but I didn't want it to feel like every other productivity tool - I wanted it to feel like a game.
Core Features:
⭐ Keyboard-first UX: navigate using only your keyboard - it's faster and more accessible for one-handed use
⭐ Meet Pixel: I hand-drew an NPC in Procreate to add a personal touch; I’m a sucker for pixel art!
⭐ Full retro vibes: from the palette to the 8-bit sound fx, everything is designed to make applying for a job feel like the ultimate side quest
Vision:
While this version focuses on design and interaction, I plan to integrate OpenAI later to make it as helpful as can be!
https://sharp-salad-33899406.figma.site
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@Contra HQ and @Wispr Flow challenged me to create a Valentine’s Day themed project using only my voice - and I said GAME ON! 🤩
With the help of @Lovable I was able to bring my vision to life in record time - a game-like app for couples that can't decide what date to go on.
Based on each half's individual responses, Rekindling will recommend 3 weekly "quests" you can go on to earn XP, leveling up your relationship in the app AND in real time! 🥰
You should be able to try it here: https://rekindling.lovable.app (let me know if you have any suggestions!)
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Hi creative friends!
I did this project a couple years back, and I had a great experience doing it. I always wanted to do more, but then a regular life got in the way, and I never really fulfilled that.
It's one of those projects that at the time I thought was the shit, but now that I'm detached from it, I can sort of see the many places where I could improve.
That being said, I thought why not share it with the community here and see what you all have to say. Please be nice, but let me know where you would improve upon 😊
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Had this flowchart (https://www.canva.com/design/DAG1k4cwanM/vrAFn9Smv15lCWzygyPXYg/edit?utm_content=DAG1k4cwanM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton) I created in @Canva a while back, to try and redirect the million DMs I get with "how do I start freelancing" (which is always a very broad thing to answer, and I find myself asking a million questions back, which takes a long time of back and forth and waiting for replies on both ends).
But when I found @Anything, I knew I had to use it to make this an interactive page that I can easily link either in my pages or DMs as relevant (who knows, maybe I'll automate that someday)
What do we think?
https://freelanceflowchart.created.app
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ok...after tinkering with it for a few hours (still in @Descript btw), I finally reached something I'm happy with - enjoy!
& Beary Christmas! 😂
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so...I ideated alongside @Descript's Underlord, and was super excited about the final idea...but the generation just fell short.
These are two passes of the same idea, and here's a walkthrough of my brainstorming process for anyone interested: https://share.descript.com/view/kcxv4SR0f9o
Anyway, maybe I'll try some of the other tools, see if I can do something with those 😜
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from the saga of "I love the lighting in my kitchen at certain times of the day" - now looking back, I likely would've made some edits to this to make it look smoother, but I'm not even sure I ever submitted these or if I did this one just for fun 😂
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Missed another day - oh well 🤪
This is one I loved working on the edit of, the bright fun colors and working on those transitions made it super rewarding - plus it got my client some pretty good results!
11.8K views on TikTok (with 147 followers)
and 440k on Instagram (with 26.8k followers)
Join me again tomorrow 🤞 for another day of my #30DayChallenge
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I can't believe I already failed on day 3 of my self-created challenge 🤦♀️
had this happened to me a few years back, you can bet I would've given up on it - but I'm not gonna do that now.
so here's day 3/4/whatever of my 30d challenge to share a piece of my work everyday - and since it's the weekend, I'll share something I made just for me, just for fun (and because golden hour in my kitchen is FABULOUS 🤩)
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well, you guys seem to like my cats, so here's a different kind of pet that I have...
(as you can see I love having my babies star in my content!)
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to "celebrate" the launch of this community, I'm gonna challenge myself to share a new work sample every day for 30 days ✨
here's a bonus video I did for a UGC collab with a bedding brand - because I always have to over deliver (and because my cats are too cute not to 😻)
will you keep me accountable to this challenge? maybe even join me at it? 🤩
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Social Media Strategy & Content for Adult Platform
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Social Media for Coworking Space in Lisbon, Portugal
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Social Media Strategy & Content for Mompreneur Brand
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Social Media Management & Content Creation for a Wedding Brand
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